STÉPHANE’S JOURNAL
Understand better.
Build better.
Practical notes on emails, automation and the details that make a store work.
KLAVIYO01
The right
moment.
moment.
Three flows to build before you add more campaigns.
Welcome, abandoned cart and post-purchase: build a useful foundation before increasing volume.
Read articleE-COMMERCE02
Data.
Clarity.
Clarity.
Before buying more traffic, look at your catalogue.
Prices, variants and references: small inconsistencies that complicate a large part of the customer journey.
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AUTOMATION03
Everything connects.
Good automation also knows when to stop.
Questions to ask before connecting two tools and leaving a workflow to run on its own.
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