DIGITAL MARKETING & E-COMMERCE
I help businesses and agencies deliver email campaigns, automation and e-commerce projects. From Klaviyo to Salesforce Marketing Cloud.
INDEPENDENT · OTTAWA, CANADA · ENGLISH / FRANÇAIS
YOUR ECOSYSTEM. MY WORKSPACE.
CONNECT THE DOTS
A relevant email starts with the right data. A smooth journey starts with a reliable store. I work across both, so every detail serves the same goal.
Thoughtful. Connected. Checked.01 / EXPERTISE
Focused, hands-on work, from setup to implementation.
Your store attracts attention. Your emails take it further. I build flows that support your customers at the moments that matter.
For businesses and agencies: I help deliver email campaigns, segmentation and automated customer journeys within an agreed scope.
Spending too much time copying data and repeating tasks? I connect your tools around the way your business actually works.
An inconsistent price. A search that fails. A catalogue that’s getting complicated. I fix the details that slow customers down.
FROM STRATEGY TO JOURNEY
A flow is a conversation that follows your customer’s journey. Explore three examples to see the thinking behind the emails.
Simplified examples. Each journey is adapted to your store and sending rules.
Introduce your world, answer early questions and guide people to the right products.
Check the trigger, exclude purchasers and avoid duplicate messages from the store.
Separate service messages from marketing, then tailor what comes next to the context.
02 / SELECTED WORK
Real problems. Practical work that can be explained.
Illustrative diagram · sample references
Automotive key distribution in Canada. Individual products, bundles and vehicle compatibility data that need to work together.
Work completed on a WooCommerce store. The visual illustrates the structure of the work; it does not show client data.
Three experiences. From messages to data.
Target Reach
Salesforce Marketing Cloud orchestration, personalised emails and segmentation: connecting the message to the journey behind it.
Explore the experienceRukafrica
Contribution to an Eloqua-to-Salesforce Marketing Cloud migration, with multichannel journeys and CRM data activation.
Explore the experienceMacfarlingua Canada
Email campaigns, segmentation, landing pages and CRM connections: working on the customer journey beyond the click.
Explore the experienceThese profiles describe professional experiences and their scope of work. The diagrams are illustrative.
THE APPROACH
Useful automation is easy to understand, verify and maintain. That’s the thread that runs through my work.
Your operations, priorities and points of friction. We start with what happens on the ground.
I build the connections and journeys that address the need we have defined.
I check the scenarios, edge cases and experience before they go live.
You get tools you can use and clear documentation to keep them working.
03 / ABOUT
I’m Stéphane.
I like understanding how things work. And, especially, finding out why they’re not working as well as they could.
My work sits where marketing, tools and day-to-day operations meet. I move from the big picture to the detail of a catalogue, from a customer journey to the logic of an automation.
I work with you directly: one involved point of contact, clear conversations and real attention to what you will use every day.
04 / THE JOURNAL
Welcome, abandoned cart and post-purchase: build a useful foundation before increasing volume.
Read articlePrices, variants and references: small inconsistencies that complicate a large part of the customer journey.
Read articleQuestions to ask before connecting two tools and leaving a workflow to run on its own.
Read articleYOUR NEXT CHAPTER
Campaigns to deliver. Tools to connect. A store to improve. Let’s talk about what would make a real difference for you.
Tell me where you are today. I’ll get back to you with useful next steps for your project.
stephanenoumedem@gmail.comConnect with me on LinkedIn