Orchestrate campaigns
Work on campaigns and automated journeys using Email Studio, Journey Builder and Automation Studio.
Back to my workFrom email campaigns
Target ReachProfessional experience
From email campaigns
to connected journeys.
Salesforce Marketing Cloud orchestration, personalised emails and segmentation: connecting the message to the journey behind it.
- Organisation
- Target Reach
- Environment
- Salesforce Marketing Cloud
- My role
- Email production & marketing automation
THE CONTEXT
Email is one step. The journey connects it.
At Target Reach, my marketing automation work focused on orchestrating campaigns in Salesforce Marketing Cloud. Email Studio, Journey Builder and Automation Studio provided the framework for this experience, bringing together email production, data and the customer relationship.
Campaigns & journeys
Segmented audience
Journey Builder
Personalised email
MY SCOPE OF WORK
Personalise emails
Creation and optimisation of responsive HTML/CSS email templates, with dynamic personalisation using AMPscript.
Work with audiences
Segmentation and A/B testing to adapt campaigns to their audiences and examine different variations.
Monitor and share
Performance analysis, dashboard automation and support for internal teams on good practices.
FOR YOUR AGENCY
Experience to put to work.
This experience lets me support several stages of an SFMC assignment: email integration, journey logic, segmentation and campaign monitoring. The scope is agreed with your team.