Structure campaigns
Work on email campaigns, nurturing sequences, segments and personas.
Back to my workOne campaign.
Macfarlingua CanadaProfessional experience
One campaign.
A coherent journey.
Email campaigns, segmentation, landing pages and CRM connections: working on the customer journey beyond the click.
- Organisation
- Macfarlingua Canada
- Environment
- Email · Landing pages · CRM
- My role
- Digital campaigns & integration
THE CONTEXT
The work continues after the click.
At Macfarlingua Canada, my work brought together email campaigns, segmentation and customer journeys. Web content, HTML templates and landing pages formed part of the same scope, alongside support for connections between marketing tools and the CRM.
Email & conversion
Email
Landing page
CRM
MY SCOPE OF WORK
Integrate content
Creation and maintenance of HTML templates and web content for marketing activities.
Extend the journey
Work on landing pages and their content, with attention to conversion after the click.
Connect and monitor
Support for marketing-to-CRM connections, performance analysis and ongoing maintenance of marketing materials.
FOR YOUR AGENCY
Experience to put to work.
This experience is useful when a brief goes beyond building an email: the landing page, information passed to the CRM and journey monitoring also matter. I can support the part your team needs help with.